Neon Glare
My debut synthwave album as ThreeSevenThree.
Kesava
I'm Kesava Belletty. I've been building things on the web for 15 years: sites, tools, sometimes books, sometimes music. This is the fuller picture beyond the freelance work.
15 Years, One Throughline
Career Timeline
'10
Started freelancing full-time
Began taking on web development projects independently after years of tinkering with HTML, CSS, and PHP. First clients were small businesses needing brochure sites and WordPress installs.
'14
Hit 50+ five-star Upwork reviews
Crossed the threshold where the review count started doing the selling. Word of mouth became the primary lead source. Specialized in WooCommerce, custom themes, and performance optimization.
'18
Moved into API integrations and headless architecture
Client work shifted from traditional WordPress builds toward custom integrations: payment gateways, CRM syncing, inventory systems, and headless front-ends. Started writing more JavaScript than PHP.
'20
Published The Freelancing Handbook
Wrote and published a 52-page practical guide to starting a freelance career. Available on Amazon, Flipkart, Walmart, and Waterstones. Notion Press, October 2020.
'24
Crossed 100+ five-star reviews and launched products
Hit 100+ five-star Upwork reviews. Started building standalone products: TraceWP (free WordPress AI context plugin) and LaunchMode (Cloudflare coming-soon pages). Began exploring AI-assisted development workflows full-time.
What I Actually Do
Core Competencies
Technical Troubleshooting & Rescue
I diagnose broken sites, failed deployments, form and integration errors, and hosting-adjacent problems. I test the repair and explain what went wrong.
API Integration & Automation
Payment gateways, CRM and email handoffs, inventory systems, custom webhooks, and lightweight workflow tools. I connect the systems a business already uses without turning the solution into a giant platform.
Cloudflare, DNS & Email
Cloudflare Workers, edge redirects, SSL and DNS changes, transactional email, SPF, DKIM and DMARC. I handle the infrastructure glue that makes domains, applications and inboxes work together reliably.
Web Platforms & Ecommerce
Long-term experience across WordPress, WooCommerce, Webflow and connected sales platforms. I build and extend practical customer journeys, then stay available for the awkward integrations and legacy issues around them.
Selected Work & Writing
Proof Behind the Positioning
A few detailed examples of the products and systems I have built or helped run, plus practical writing based on my own setup.
Independent Product
Find My Triggers
Founder & Full-Stack Product Builder
A SvelteKit PWA spanning voice and manual logging, evidence-aware analysis, reports, payments, privacy controls and product operations.
Media Platform
PlayersTV
Web Developer & Technical Operator
Website development for an athlete-led media network, including articles, athlete profiles, video and captions.
B2B Ecommerce
Aerolight Airports
WooCommerce Developer & B2B Ecommerce Integrator
WooCommerce development for a specialist supplier, including catalogue browsing, quotes and business accounts.
Technical Article
Self-Hosting Hermes Agent
Architecture, Memory & Security
A practical Hermes setup guide: choose a model provider, connect Telegram, and limit what the assistant can access.
Troubleshooting Guide
Unexpected AdSense Links vs. Malware
Source, DOM & Integrity Checks
A real diagnostic pattern for separating dynamically inserted Ad intents from compromised CMS content.
The Freelancing Handbook
52 pages • Notion Press • Oct 22, 2020
A no-fluff guide to starting a sustainable freelance career. Published by Notion Press, October 2020.
Whether you want to escape the 9-to-5, supplement your income, or work from anywhere, this book gives you the blueprint. 52 pages of practical steps, no filler.
"Whether you're looking to escape the 9-to-5 grind, supplement your income, or achieve location independence, this handbook provides the foundation you need to build a sustainable freelance career."
Available At
ThreeSevenThree
Synthwave Artist
Tyrian
An instrumental album of atmospheric synthwave and melodic progressions.
Find Kesava Online
Verified Profiles
Let's Build Something
That's the fuller picture. Developer, builder, author, musician. If your project needs someone who cares that much about the details, we should talk.
Get In Touch →