Ecommerce and automation case study

GuerrillaZen Fitness: website, ecommerce and booking tools

GuerrillaZen Fitness sells coaching and digital training programmes online. I work on its WordPress website, ecommerce features and connections to booking and email services.

Client
GuerrillaZen Fitness
My role
Web, Ecommerce & Automation Partner
Focus
Website, sales and coaching connections
GuerrillaZen Fitness coaching and digital training website

Context

Development for an established coaching business

The work combines ongoing website support with additions for new offers and coaching services. Changes need to fit the existing design and remain easy to use on phones as well as larger screens.

My contribution

Ongoing web, ecommerce and automation work

My role has covered WordPress development, WooCommerce updates, sales pages, email integrations and technical support. I also built focused tools for the coaching team, working within the existing brand and platform rather than replacing them.

Ecommerce

Developed and maintained product pages and checkout features for online programmes.

Email and follow-up

Implemented website forms and email integrations.

Booking experience

Added on-site booking confirmations and calendar links.

Reporting

Built reporting tools for the client team, alongside the customer-facing website work.

Delivered scope

Website support as the business adds new offers

The work includes both new features and maintenance of the existing site. I also check page layouts, forms, video and navigation across screen sizes when making changes.

Connected customer journeys

Need your sales and booking tools to work together?

I can help with the website and the connections customers rely on.

Discuss a project