Customer-specific catalogs
Role-based visibility controls which products each buyer can discover and purchase.
B2B ecommerce case study
A Purchasing System Built Around Each Customer
Aerolight Airports supplies specialized airport lighting and equipment. Its ecommerce system needed to do more than list products: different organizations required different catalog access, prices, tax treatment and ways to request a quote.
- Client
- Aerolight Airports
- My role
- B2B Ecommerce Developer & Integrator
- System
- WooCommerce with custom business rules
The problem
A standard storefront could not represent the buying process
The same product catalog could not be shown in the same way to every buyer. Product access and pricing depended on the customer’s role and organization, while tax handling, quote requests and checkout also needed to follow B2B rules.
The goal was a usable purchasing path without forcing the team to maintain a separate store for each customer group.
What I developed
Business rules embedded into the shopping journey
Organization pricing
Pricing rules adapt the catalog to agreed customer and organization terms.
Tax and quote handling
Custom tax treatment and quote forms support purchases that do not fit a simple consumer checkout.
Product discovery
Filtering helps buyers navigate a specialized technical catalog more efficiently.
Checkout improvements
The buying flow was adjusted around B2B requirements instead of relying on default storefront behavior.
Performance work
Storefront optimization keeps a rule-heavy catalog responsive and practical to use.
The result
One storefront, multiple customer relationships
The finished system gives Aerolight a single ecommerce foundation while adapting what buyers see and how they purchase. It turns WooCommerce into a tailored B2B workflow rather than asking the business to work around a generic online store.
Need a workflow, not just a website?
Bring me the messy purchasing or integration problem.
I can help define the smallest dependable system around it.