Customer-specific catalogues
Product visibility changes according to the buyer’s account and organisation.
B2B ecommerce case study
Aerolight Airports: a WooCommerce store for business buyers
Aerolight Airports supplies specialist airport lighting and equipment. Its online store needed to support established customer relationships, not treat every buyer as an anonymous retail shopper.
- Client
- Aerolight Airports
- My role
- WooCommerce Developer & B2B Ecommerce Integrator
- Focus
- Custom purchasing in WooCommerce
Context
A catalogue that changes with the customer
Different organisations had different product access, pricing and tax arrangements. Some purchases also needed a quote rather than a standard online checkout. The site had to reflect those differences while remaining one manageable store for the Aerolight team.
My contribution
Custom business rules within the shopping experience
I developed the ecommerce features and integrations around Aerolight’s existing purchasing model. The work focused on what each signed-in customer could find, what commercial terms applied and which route they could take to place an order or ask for a quote.
Pricing and tax
Customer terms and tax treatment are applied within the catalogue and purchase flow.
Quotes and checkout
Buyers can follow the appropriate path for a direct order or a quote request.
Product discovery
Filtering and catalogue improvements help customers work through a specialist product range.
Delivered scope
One store for several kinds of customer
The completed site gives Aerolight a shared ecommerce base with purchasing options tailored to each customer relationship. It keeps the familiar WooCommerce administration while presenting buyers with the products, prices and ordering route relevant to them.
B2B ecommerce
Does your buying process need more than a standard checkout?
I can help translate real purchasing rules into a practical web experience.