Anonymous technical case study
Keeping established links useful after a site change
A client had long-standing campaign links that still attracted visitors after the main website moved to a newer platform. Those legacy URLs needed to continue reaching the relevant live content.
- My role
- Web Developer & Technical Troubleshooter
- Focus
- Legacy URL continuity
Context
Useful links can outlive the site that created them
Replacing a website does not update links already published in videos, emails or campaign material. Sending every old address to the homepage would remove the context that made each link useful.
Delivered scope
Keeping old links pointed at the right content
I reviewed the known public destinations and added routing so recognised legacy URLs could reach their corresponding live pages. The current website continued to handle ordinary traffic. This preserved existing entry points without asking the client to republish years of older material.
Website transitions
Need to keep older links useful?
I can review the public paths and recommend a practical continuity plan.