Webflow implementation
Built and refined public, catalogue and campaign pages, including responsive layouts, forms, video interactions and launch-ready page states.
Education and digital products case study
Connecting the Website, Training Portal and Purchase Journey
BioMolecular Athlete publishes science-based performance education and digital products. During my involvement, its customer journey crossed a public website, training portal, product catalogue, checkout, email capture and the domains connecting them.
- Client
- BioMolecular Athlete
- My role
- Web Developer & Digital Platform Integrator
- Platform during my involvement
- Webflow and connected services
The challenge
One customer journey spread across several platforms
The visible page was only one layer. Visitors needed to move from educational and campaign content into the right product, checkout, training access and email follow-up without broken links or confusing changes in context.
That made responsive page work, product routing, subdomains, DNS and third-party integrations part of the same experience rather than separate technical tasks.
Selected work
Building and maintaining the integration layer
Training portal handoff
Connected public-site login and training paths to Uscreen so visitors reached the active member experience consistently.
Product and checkout journeys
Linked product pages and offer variants to the correct SamCart destinations, then corrected mobile and checkout paths across campaigns.
Email capture
Integrated Drip forms and supporting domain authentication so signups could move from the page into the intended audience workflow.
Cloudflare and DNS
Configured subdomains, routing and vendor records while accounting for the proxy requirements of externally hosted services.
Cross-platform QA
Checked the complete path across page layouts, forms, product links, training access and domain behavior instead of treating each platform in isolation.
My role
The website and integration layer, with a clear boundary
My responsibility centered on the website, page presentation, responsive behavior, DNS and the connections between customer-facing platforms. Separate product teams handled the substantive backend development of specialist calculators and applications.
That boundary mattered. The work was not to claim ownership of every system, but to make the parts customers touched feel like one reliable journey.
Does your customer journey cross several platforms?
Make the handoffs feel like one system.
I can trace the path from page to checkout, access and follow-up, then fix the gaps between services.